Mobile Overview

The statistics about mobile behavior and the dollars associated are nearly everywhere.

Yet many businesses have not yet optimized their websites for mobile, frustrating visitors with tricky navigation and slow loading times.

Still on the fence about the need for mobile optimization? Consider this from Google research:

Mobile sites lead to mobile purchases. This is a no-brainer: Shoppers are more likely to buy a product or service if your site is optimized for mobile. Three-fourths said they are more likely to return to a site in the future if the experience on mobile is good.

If your site isn’t optimized for mobile, shoppers will go elsewhere. The majority of participants in the survey said that if they can’t find what they’re looking for on your site, they’d sooner seek out a competitor’s mobile-friendly site instead of switching to a PC to revisit yours.

A bad mobile experience can damage a company’s brand. A bad mobile experience can create bad feelings about your company. Nearly half of participants in the survey said they feel frustrated and annoyed when they happen across a site that’s not mobile-friendly, and that it makes them feel like a company doesn’t care about their business. More than half said a poor mobile experience makes them less likely to engage with a company in the future.

Convinced? Let Inroads put together a plan to maximize your brands presence on the mobile screen. Through the 2012 Inroads is offer an assessment of your brands’ digital footprint complete with recommendations for mobile optimization suggestions. This is a $500 value – that’s 100% free until the end of the year. Convinced now?

Give us a shout you’ll be glad you did.  [Contact Us]